If it wasn't clear already... Budweiser is America's beer. From being seen in TV shows, movies, and at nearly every cookout during the summer months Budweiser is everywhere in America.
The cans of patriotic nectar will be available May 23 through the November election and aim “to inspire drinkers to celebrate America and Budweiser's shared values of freedom and authenticity.”
Changing the name to "America" is potentially a risky move for the brand, which already "says America, without saying it," according to John Immesoete, Chief Creative Officer of global marketing agency Epsilon.
"They are basically taking a brand name they’ve spent billions of dollars behind worldwide, and tossing it aside for a while and putting 'America' on it," said Immesoete, who has worked on past Budweiser Super Bowl campaigns, but is not associated with the "America is in Your Hands" campaign.
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